Spring Trados Virtual Conference
Thursday, May 20, 2021 8:00 AM to 8:45 AM
Far too often, the language services industry must justify its very existence and is often lumped in with mundane services—a department that must beg for a budget for example. When product, marketing, retail, and support teams are forced to take on responsibility for translation and localization, how can we get them to take it seriously? When an engineer tells us they would rather focus on adding new features instead of building internationalization support into existing features, we realize just how unglamorous our industry is sometimes perceived.
Max Troyer, Program Chair and Associate Professor at the Middlebury Institute of International Studies at Monterey (MIIS), explores the challenge of working with companies that don’t value localization, and asks what we can do, as an industry, in order to advocate transforming localization into a killer feature? Max suggests that part of the solution may be to reframe localization, or language access, as a human right for equity!